Ad Words
Using Segmentation Models in Google AdWords and Microsoft adCenter to Crush the Competition
Winning in PPC search requires more than just brute force. Find out how to use advanced power-segmentation modeling to dramatically increase the profitability and scale of your campaigns.
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Kevin Lee
Founder, Chairman & CEO, Didit
Kevin Lee, Didit Founder. Chairman & CEO, has been an SEM expert since 1995. Kevin is the author of the “Paid Search Strategies” column for ClickZ and several books, “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy”, “The Truth About Pay-Per-Click Search Advertising”, and “Search Engine Advertising”.
Kevin is a founding board member of SEMPO and was its first elected Chairman. He is also active on DMA and IAB Committees and is a regular speaker at industry conferences and universities. Kevin earned his MBA from Yale School of Management in 1992. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 and 2009 Award Finalist in Metro New York. In addition, in 2008, Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com
Didit has been a leader in SEM since 1996 and is among the nation's fastest-growing technology firms; it was named to Deloitte 2007 and 2008 Technology Fast 500 as well as the Inc. 500 for both 2007 and 2008. In 2008, Didit launched a subsidiary, PowerProfiles.com, the official Dun & Bradstreet Online Business Directory. |
Automatic Testing Using AdWords Campaign Experiments (ACE)
ACE allows you to test changes, in real-time, by executing your tests alongside your original campaign. Why you should implement ACE, what you can and can't do and where to begin.
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Dan London
Director of Online Marketing, ShareFile
A graduate of the University of North Carolina at Chapel Hill, Dan London has been involved in the online marketing industry since 1998. Dan is currently the director of online marketing for ShareFile, a secure file transfer and virtual data room solutions provider. Prior to joining ShareFile he was the director of online marketing at Lulu.com. He also worked for MarketSmart Interactive as paid search and search engine optimization account manager. |
Google’s Online Re-Marketing
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Timothy Seward
Founder & President, ROI Revolution, Inc.
Timothy Seward is founder and President of ROI Revolution, Inc., a data driven Search Marketing Company obsessively focused on delivering profitable and scalable Pay-Per-Click advertising results. Timothy’s 32-person Raleigh, NC based company manages millions of dollars per quarter of ad spend in the PPC accounts of 90 clients throughout the US, Canada, Australia, Spain and the UK.
ROI Revolution has been handpicked by Google to be one of seven charter Google Analytics consulting partners (since August 2005) and was one of the original three Google Analytics Seminar Leaders in the world, as well as being one of the top fifteen Google AdWords Qualified Companies in the USA. |
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