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Advanced Email Marketing Practices

Game-Changing Tactics: Tips to Increase ROI & LTV

Kristen Gregory

Kristen Gregory
Email Marketing Strategist, Bronto

Kristen helps clients build engaging customer relationships, boost short-term revenue and lift lifetime value via detailed, business-specific strategic advice on all facets of their email marketing programs. She is a regular contributor to Bronto's best practice blog and speaks at industry conferences on topics such as list growth, creative design, sign-up optimization, lifecycle marketing, transactional messages, social media integration, metrics, testing, holiday planning and much more. She has been featured in and/or mentioned on Chief Marketer, The Retail Email Blog, Email Marketing Reports, Shop.org, Multichannel Merchant, Social Email Marketing, The Email Guide, Adventures in Email Marketing and Marketing Profs Get to the Point Email Marketing. She was also a primary contributor to Bronto's "Crawl, Walk, Run" strategy book and has posted on the Email Experience Council blog. Kristen has multichannel marketing experience within the healthcare and publishing industries, with more than 5 years concentrating on email alone.

The Nature of Nurture: Moving Prospects from Interest to Conversion

Scott Voigt

Scott Voigt
VP of Marketing, Silverpop

Scott Voigt is responsible for managing a team of professionals that defines and promotes the company's growing suite of product offerings. He guides Silverpop and its client base in the implementation of products that integrate Web analytics, targeted email marketing, social networking, new RSS technologies and other advanced solutions to maximize online relationships.
Prior to Silverpop, Voigt served as COO at Innuvo LLC, a developer of Web 2.0 development tools. He also was a member of Noro-Moseley Partners, the Southeast's oldest and largest venture capital firm, where he evaluated investment opportunities and helped portfolio companies define their strategic product direction.

Advanced Email Q&A
Bring your questions for these email marketing experts in an extended q&a session. Topics may cover the spectrum of email marketing best practices, trends and real-life examples. This session won't be for beginners, so tougher, niche questions are encouraged!

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will showcase and promote forward thinking and thought leadership on topics related to the internet economy and web oriented technologies.
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