Ecommerce in Action
Skymall - Ecommerce at 30,000 Feet!
SkyMall is a multichannel retailer of unique and innovative products that reaches over 650 million airline passengers each year through the iconic SkyMall in-flight catalog. SkyMall has been recognized for its innovative ecommerce strategies, including in the Internet Retailer’s Hot 100 Best Retail Web Sites (2009) and Hot 100 (mobile) 2010. With more than 70% of SkyMall’s business online, Christine Aguilera, SkyMall’s President, will speak about SkyMall’s strategies for driving ecommerce revenue. Christine will discuss how SkyMall has leveraged the demographically desirable and captive airline audience to build a robust ecommerce business at 30,000 feet and beyond. She will cover effective strategies for deploying customer-generated content and social media as well as how the evolution of mobile and other technologies will help drive business in the future.
 |
Christine A. Aguilera
President, SkyMall
Christine Aguilera serves as the President of SkyMall, a position she has held since October of 2003. SkyMall is a multichannel retailer of unique and innovative products. SkyMall reaches over 650 million airline passengers each year through the iconic SkyMall in-flight catalog. Ms. Aguilera joined SkyMall in February of 1997 and during her tenure has served as the General Manager, Vice President of Business Development, Chief Financial Officer and General Counsel. Ms. Aguilera has substantial experience in the multichannel marketing and loyalty industries, including in both private and public entities. Ms. Aguilera has spoken to industry groups and associations on a variety of topics and has served on the Board of Directors of the Direct Marketing Association. |
Proper Attribution of Sales Conversion Credit. Why it’s Important and How to Do it
 |
Mark Rockett
Founder & CEO, Rockett Interactive, Inc.
Mark is the Founder & CEO of Rockett Interactive, a full-service interactive marketing agency that delivers comprehensive online advertising and strategy since 2003. He has overseen the growth of the company to achieve the Inc. 500/5000 rating as one of the fastest growing privately held company in the U.S for 2008, 2009, & 2010. Mark and his team have created bottom-line-impacting digital advertising campaigns for major marketers across the country. |
Where We Are Today and Where We’re Going
 |
Scot Wingo
CEO and Co-Founder, ChannelAdvisor
As president and CEO of ChannelAdvisor, Scot Wingo leads the company in its mission to provide retailers and manufacturers with the software and services needed to successfully sell their products via online sales channels. Prior to launching ChannelAdvisor, Scot occupied the roles of general manager of GoTo Auctions, CEO and co-founder of AuctionRover.com (acquired by GoTo.com) and CEO and co-founder of Stingray Software (acquired by RogueWave).
In tandem with his work at ChannelAdvisor, Scot authors two blogs: eBay Strategies, http://ebaystrategies.blogs.com, and Amazon Strategies, www.amazonstrategies.com, and contributes to the following blogs: ChannelAdvisor Blog at http://blog.channeladvisor.com/, Search Marketing at http://www.searchmarketing.com/ and Comparison Shopping Engine Strategies, www.csestrategies.com |
|
IS10 announces participants for Demo Showcase. 
