Ecommerce Best Practices
Looking Back, Moving Forward,
Prioritizing for Performance in 2011
The e-Tailing Group conducts website mystery shopping on 100 ecommerce sites, fact-finding merchant surveys and fields extensive online consumer research to understand what works for industry-leading retailers. Lauren Freedman will share her key 2010 trends and takeaways, and will offer her thoughts on what are the right merchant investments for 2011. She’ll also talk about the need to ratchet up the customer experience and will review best practices.
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Lauren Freedman
President, e-tailing group
Lauren Freedman is a seasoned 15–year e-commerce veteran as well as a recognized and respected figure in the online retail industry. She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices. She founded the e-tailing group in 1993 after an extensive career as a department/specialty store buyer and under her guidance the e-tailing group has evolved to be one of the premier ecommerce consultancies.
Lauren authored her first book, It’s Just Shopping, which provided a comprehensive; behind-the-scenes look at the evolution of multi-channel selling in 2001. She is a go-to-resource for the press and is often quoted in media outlets that range from The New York Times, WWD, CNN, Financial Times, USAToday, Business Week, Forbes, Internet Retailer and Crains. |
Monetizing the Real-Time Web. Why Every E-Tailer Will Need to Become a Content Producer
We’ve mastered the art of creating and serving contextual ads for traditional search result pages, but users of the real-time Web are living in a state of constant re-fresh as they seek the latest info. Are you ready to serve multiple ads to the same user? And, how will you leverage other forms of real-time data such as streams in a user-friendly way while still focusing on measurable results? Attendees will leave with a better understanding of the real-time web and how to prepare for new marketing opportunities.
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Donna M. Iucolano
Founder & Principal, Spinach Candy
Donna has been a serial intrapreneur, corporate strategist, and e-business expert at the forefront of customer-centric, innovative marketing, and technology-driven growth and business transformation for more than 15 years. Today, she applies her diverse experiences as change agent within nationally-known companies, in 3 industries, with her passion for innovation through SPINACH CANDY, LLC, the consulting, coaching and business development company she founded.
Donna’s visionary leadership, entrepreneurial spirit, strategic insight, and passion for people and ideas have led to a nationally-recognized and award-winning reputation for her time spent with 1-800-FLOWERS.COM, Scholastic Corporation and New York & Company.
Donna was a founding member of e-commerce industry association, SHOP.ORG, and served as the founding chairperson of the research committee, introducing The State of Online Retailing. |
Reinventing the Advertising Circular for the Digital Age
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Vikram Sharma
CEO, ShopLocal
With more than 20 years of experience in leveraging technology for competitive advantage, Vikram is committed to keeping ShopLocal resolutely focused on leveraging the power of the Web to drive shoppers into stores, where 92% of “online shopping” really takes place.
Vikram has been at the helm of ShopLocal since 2005. His roots are with Information Resources, Inc. (IRI), a major retail and grocery research firm, where he served as President of the Data Systems Division. While at IRI, he led the development of the company’s revolutionary scanner-based InfoScan service and served as a member of the management team that led the company’s growth to make it what is now a multi-million-dollar industry leader.
Vikram is also active as an advisor on technology and marketing information services to companies in the U.S. and India. |
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IS10 announces participants for Demo Showcase. 
