Mobile Marketing
Going Mobile? Here’s What You Need to Know
In 2010, Saveology.com successfully built and launched 21 different mobile sites for over 10 different products. Michael Aronowitz will share what he’s learned about the dos and don’ts, how to convert mobile traffic to online and offline sales, mobile analytics, recent trends, and the day-to-day challenges. Find out what you need to know about creating and building mobile pages for iphones, ipads, androids and WAP devices….and how this will create new and different challenges for your workforce, requiring a calculated approach from each designer and developer.
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Michael Aronowitz
Chief Marketing Officer, Saveology.com
Michael Aronowitz is the Chief Marketing Officer at Saveology.com, the one-stop destination for fast, unbiased comparisons and best values on the most common home services.
Mr. Aronowitz joined Saveology.com from eBay, Inc. where he led eBay’s successful entry into the lead generation space by launching and managing GigaMoves.com, a lead generation service for Rent.com and eBay Motors. Previously, Mr. Aronowitz was at Monster Worldwide where he spearheaded development of an online “cost- per-lead” acquisition program. Mr. Aronowitz has also worked at the Direct Marketing Association, the world’s largest interactive non-profit trade group, overseeing search, e-mail, multi-channel, wireless and iTV councils. As an entrepreneur, Mr. Aronowitz founded Zmichaels Inc., a direct mail agency, and ran its Salesoutlet.com unit, which provided turnkey e-tail and marketing offerings to the business-to-business-to-consumer community. |
Mobile Marketing Evolution: Past, Present and Future
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Becky Minervino
VP, Senior Interactive Strategist, McKinney
Becky has a wealth of experience across areas of interactive engagement, including mobile marketing, online advertising, social media, interaction design, and email marketing. Most recently she served as the agency steward behind the digital strategy for Nationwide Insurance’s brand relaunch, and led the strategy for the first mobile application for Gold’s Gym. She also spearheaded Virgin Atlantic Airways’ first mobile program, which won a 2008 Gold MIXX award from the Interactive Advertising Bureau (IAB). Minervino joined McKinney in 2005, bringing experience from both digital and full-service agencies, including Beam, Circle, and OgilvyOne. A graduate of Columbia University, she holds a B.A. in English. |
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IS10 announces participants for Demo Showcase. 
