Online Advertising
Planning for Online Advertising Success
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Emma Battle
Director, Online Marketing, Red Hat
Emma Battle is Director of Online Marketing for Red Hat, the world's leading provider of open source solutions and an S&P 500 company headquartered in Raleigh, NC with over 65 offices spanning the globe. CIOs ranked Red Hat as one of the top vendors delivering value in Enterprise Software for six consecutive years in the CIO Insight Magazine Vendor Value survey. Red Hat provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with virtualization, applications, management and Services Oriented Architecture (SOA) solutions, including Red Hat Enterprise Virtualization and JBoss Enterprise Middleware. Red Hat also offers support, training and consulting services to its customers worldwide.
Emma manages Red Hat’s global websites, online commerce, email, search and webinar marketing operations along with Red Hat’s marketing analytics and marketing automation initiatives. She has more than 10 years of online marketing experience and prior to joining Red Hat served as VP of Marketing and Merchandising for Art.com. |
Audience Targeting Based on 1st, 2nd and 3rd Party Data
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Nancy Hall
VP, Platform Services, ValueClick Media
Nancy has more than 14 years experience in interactive marketing. She is currently vice president, platform services for ValueClick Media. In this role, Nancy works with advertisers to utilize data driven audience strategies and drive performance. Nancy joined ValueClick Media from Mediaplex, a technology division of ValueClick, Inc. where she was vice president, sales and client development. There, Nancy oversaw strategic sales efforts and client services for sales and account management teams. Prior to joining Mediaplex in 2002, Nancy was vice president of sales and business development at Ad4ever, a rich media solution provider. There, she oversaw the company’s strategic sales efforts in the U.S., Latin America, Canada and Asia. Nancy began her career in online advertising as the director of sales and marketing for Fashionmall.com, Inc., a publicly held firm that managed a network of advertising and e-Commerce websites. |
The New Basics of Ad Measurement
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Kyle Johnson
Director of Media Products, Compete
As Director of Media Products at Compete, Kyle Johnson oversees the development of the company’s solutions for advertising effectiveness and for media planning and optimization. Kyle entered the digital space as an industry analyst at Forrester Research and later served in various strategy and product roles at Monster.com, prior to joining Compete. Kyle holds a BA from Amherst College and an MA from Williams College in art history.
Compete.com is the only online competitive intelligence service that combines site and search analytics in one site to help you quickly master online marketing. With Compete.com, you can identify rival search marketing strategies. |
Past, Present, and Future: The Challenges and Opportunities of Online Advertising
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Jeff Wood
CEO, aiMatch
Jeff Wood is an industry veteran who has been at the forefront of the online advertising world since its inception. Prior to co-founding aiMatch, Wood was vice president of publisher sales at Microsoft Advertising after its 6 billion dollar acquisition of aQuantive. During his time at Microsoft, he helped close key customer deals including Viacom and WhitePages.com.
Jeff was also a founding partner and vice president of sales at Accipiter, a leader in online advertising technology. He was responsible for significant revenue growth and international expansion for Accipiter, which held dominant positions in US, Europe, Australia and Japan.
While at Accipiter, Jeff was regularly called upon to share his online advertising expertise through a variety of technical white papers; bylined articles in publications including iMedia and MediaPost; and speaking at industry events held by the IAB, Mediapost, AdMonsters and ABM.
Jeff also served on the board of directors for Accipiter, and was an active member of the Internet Advertising Bureau, sitting on its measurement task force committee. In addition, Jeff was an associate member of the Online Publishers Association. |
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