Andy Beal
Founder, Trackur/Marketing Pilgrim

Andy Beal is founder of social media tracking tool Trackur and Marketing Pilgrim, which covers the latest news, rumors and reviews of all things related to internet marketing and online advertising. Marketing Pilgrim is constantly rated a top 10 media and marketing blog by Advertising Age. Andy is considered one of the world’s most respected online marketing experts specializing in search engine marketing, online reputation management, and business blogging. He is the co-author of the critically acclaimed online reputation management book Radically Transparent. Andy has worked with many top companies such as Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans, and NBC.

Highly respected as a source of internet marketing advice, Andy Beal has had articles published around the world, including BusinessWeek Online, Search Engine Watch, Search Engine Guide, and Web Pro News. Andy Beal is constantly keeping up-to-date with search engine news and online marketing developments and has appeared on ABC News, CNBC and NPR (National Public Radio) and has been featured in The Wall Street Journal, Business Week, The Washington Post, and many other publications.

Dallas Lawrence
Contributor, Forbes.com and Mashable.com

Dallas Lawrence is a frequent editorial contributor to Forbes.com and Mashable.com, and is a Managing Director of Digital Public Affairs for Burson-Marsteller’s wholly-owned digital communications agency, Proof Integrated Communications. Before joining Burson-Marsteller, Dallas chaired the social and digital media practice for Washington, DC based crisis communications firm Levick Strategic Communications. Previously, Dallas served as the first Vice President for New Media for the National Association of Manufacturers (NAM).

Dallas served for more than five years as a member of President Bush’s communications team, representing the White House and two cabinet agencies in more than a dozen countries during some of the most challenging public affairs crises of the President’s administration. During his tenure in the Administration, he served Secretaries Donald Rumsfeld and Robert Gates as the director of the Office of Community Relations and Public Liaison for the United States Department of Defense, coordinating all outreach with community, civic, and media and policy analyst groups, as well as directing all corporate affairs and global public liaison efforts in more than 150 countries. Prior to his Pentagon service, Dallas was appointed Director of Regional Media Outreach and spokesperson for Ambassador L. Paul Bremer and the Coalition Provisional Authority in Iraq where he was the chief spokesperson for the Ministries of Education, Higher Education and Electricity. Dallas spent several years managing state and local political campaigns, working on Capitol Hill as a communications director, and advising dozens of House and Senate candidates on effective campaign and message strategies.

Kevin Newsum
Regional Community Lead, Yelp

Kevin Newsum is Yelp's Regional Community Lead for the popular reviews site which saw more than 38 million unique visitors last month and is home to 12 million reviews. Kevin leads a team of community managers stretching from Texas to North Carolina. He believes there's no substitute for being authentic in social media, unless you're being relevant in social media. And a little timeliness doesn't hurt either.