Marty Taylor Collins
Emerging Media, Microsoft

Marty Collins leads the Emerging Media team in the Central Marketing Group (CMG) at Microsoft. The Emerging Media team is responsible for delivering new media opportunities on social and mobile platforms to the global campaigns team. Marty is also responsible for creating and executing a social strategy for the Microsoft brand. A five year veteran of Microsoft, Marty also led the Windows Social Media Team for two years where she build and executed the Windows 7 social media launch plan. She was responsible for building a strong community ecosystem for Windows and Windows Live customer using social networking platforms.

Before joining the Windows marketing team Marty worked in the Developer Platform &Evangelism group at Microsoft focused on building technical community. Prior to Microsoft Marty worked at Oracle focusing on user groups, and in New York City marketing for professional services.

Marty was born and raised in Seattle, WA and has spoken at numerous conferences including Ad Week, DigiDays, Community 2.0, THE Conference on Marketing and the Social Networking Conference. She has a BA from the University of Washington and an MBA from Seattle University. You can find her regular rants at http://marty-collins.com

Henry Copeland
CEO, Blogads.com

Henry Copeland runs Blogads.com, which sells ads on over 3500 premiere blogs. Launched in 2002, Blogads was one of the first ad technology companies to recognize the awesome power of social media. Blogads today represents leading blogs like PerezHilton and DailyKos. R&D projects include tweetable ad units and social media analytics services like Twiangulate.com and Taghive.com. Copeland worked as a bond trader and journalist before becoming an entrepreneur in 1998.

Want to know what Copeland had for breakfast today or where the DOW will be in 2011? Copeland tells all at twitter.com/hc. Copeland graduated from Yale University in 1984 and lives in Chapel Hill, North Carolina.

Michael Kogon
CEO, Definition 6

Michael is the CEO of Definition 6, the unified marketing agency he founded in 1997. Michael is credited with developing the agency's Unified Marketing Strategy model, which helps clients adapt to the reality of marketing in an always-on world, uniting brands and people in motion. Michael and Definition 6 have helped generate over $15 Billion in revenue for clients since founding the firm, working with global clients including Disney, Coca-Cola, BellSouth, The Home Depot, Edwards Baking Company, LaQuinta Inns & Suites, Gables Residential, Extended Stay Hotels, VeriFone and the Brawny, Dixie and Vanity Fair Brands of Georgia Pacific. Michael regularly counsels senior executives on unified marketing strategy and execution, helping them drive more transaction and interaction through unified brand experiences. Michael is a frequent speaker at national industry events and conferences, and regularly shares his thought leadership through Defining Insights, Definition 6's company blog.

Jim Tobin
President, Ignite Social Media

Jim Tobin is president of Ignite Social Media, one of the nation’s first social media agencies. In that role, he and his team work with clients including Microsoft (Windows, Bing, MSN and others), Intel, Disney, Nature Made, The Body Shop, Comcast, UNICEF and more developing and implementing social media marketing strategies. With years of experience in marketing and public relations, Jim founded Ignite in 2007 to help businesses better communicate with their customers through social media. Prior to founding Ignite, Jim was deeply involved in public relations and advertising, including being a partner at Brogan & Partners Convergence Marketing.

Jim is the author of one of the Amazon best selling marketing and advertising books of all time , “Social Media is a Cocktail Party”. Jim is a frequent national speaker, the co-founder of the Triangle Social Media Club and one of the most read authors on Social Media Today. He was named one of the 75 Internet Marketing Gurus You Should Follow on Twitter and one of the most influential bloggers in the business in January 2008. In the last year, Business Leader magazine named Jim both a “Mover & Shaker” and one of the “Top 50 Entrepreneurs” in the Research Triangle business community.