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IS 10 IS10 announces participants for Demo Showcase. Read more...

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Delivering Social Media ROI

Social Media Analytics: The Science of Listening

John Bastone

John Bastone
Global Product Marketing Manager, SAS

John Bastone is Global Product Marketing Manager for SAS’ Customer Intelligence Solutions. John has 13+ years of direct marketing experience spanning design and implementation of CRM solutions, managing database marketing programs and loyalty consulting. John received his MBA and Master of Information Systems degrees from the University of South Florida.

Building a Social Enterprise: Tips for Engaging Employees, Connecting Customers and Creating Business Value Through the Power of Social Media

Jeanette Gibson

Jeanette Gibson
Director, Social Media Marketing, Cisco

Jeanette Gibson leads the Social Media Marketing Group at Cisco, providing social strategy, services and consulting across the company in order to expand brand presence and increase customer connections through the power of social media. Jeanette and her team set Cisco’s social marketing strategy, measure its success metrics, drive alignment, governance and the sharing of best practices globally across the company. This includes overseeing the creation of Cisco branded social sites, the corporate blogging platform and anything else new that may pop up in the rapidly evolving world of social media. Having worked at Cisco for 11 years, Jeanette previously led the New Media group in Corporate Communications.

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will showcase and promote forward thinking and thought leadership on topics related to the internet economy and web oriented technologies.
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