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Usability and Customer Experience

Online Customer Behavior and Online Customer Experience

Patrick Bultema

Patrick Bultema
CEO, CodeBaby

Patrick Bultema is CEO of CodeBaby, a new media, internet software company providing innovations for online customer experience and conversion metrics. Throughout his career, Patrick Bultema has been recognized as an industry and company maker. He has served as an executive, venture investor, board member, and advisor to tens of venture-financed startups. He was most recently a Venture Partner with vSpring Capital. He was CEO of XAware, and CEO of FrontRange Solutions, a global CRM software company. He was a founder and Executive Chairman of Knowlix, and was Chairman and General Manager of the Help Desk Institute, then a Ziff-Davis company.

A noted author and speaker, Patrick is recognized as one of leading experts in the customer industry throughout his career bringing together technology and customer experience. He was founding Executive Editor of Customer Support Management Magazine, and has been a thought leader in the CRM space. Patrick holds a Bachelor’s degree from California State University and a Master’s from Princeton.

User-Focused Strategies for Increasing Online Conversions

Kelly Johnson

Kelly Johnson
Founder, Converta Design

Converta Design is a consulting firm that focuses exclusively on increasing online conversions. Kelly works with companies to implement usability and search engine optimization techniques at the design level. She has a proven record of combining strategies that result in overall website improvement by improving the user experience and driving qualified traffic through search engine rankings. Previously, Kelly worked as the User-Centered Design Manager for BB&T, and at UNC-Chapel Hill School of Journalism and Mass Communication as a Research Coordinator for Course Development and Online Teacher. Kelly has a MS in Information Science with a focus on Usability.

The Intersection of Usability, Accessibility and SEO

David Minton

David Minton
Managing Partner, DesignHammer

David Minton is a founding partner of DesignHammer, a full-service web design and development company based in Durham, North Carolina. He has served as Managing Partner since the company's founding in 2001, primarily leading the firm's business development efforts. In addition to his leadership of the agency, David performs consulting in several Web specialties including Search Engine Optimization, Usability, and Accessibility. Prior to DesignHammer, he was Vice-President of NetworkArts, another Durham-based Web agency. With over 15 years of experience in the Web industry, he shares his expertise in the local tech community as a frequent contributor and speaker at industry events.

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will showcase and promote forward thinking and thought leadership on topics related to the internet economy and web oriented technologies.
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