Web Analytics and Measurement

5 ways you can improve your web analytics
A lot of folks are using web analytics but are you measuring the right things? Are you stuck on just looking at page views and short on insights? Most web analytics tools spit out a ton of information and honestly a lot of it isn’t all that useful for driving actions. Let’s explore some quick tangible ways to ensure your web analytics is providing you valuable information that can help you make better decisions. You'll learn to Measure outcomes not page views; Stop using aggregate data, it is dangerous; Segment your data to understand your audience; Measure beyond the short-term goals; Strategies to measure engagement.

Jim Hazen Metrics and Analytics Director, Capstrat With a deep understanding of both the science and business of Web analytics and metrics, Jim brings nine years of experience to Capstrat’s Interactive team. His ability to analyze online customer behavior and track measurable results with tools like Google Analytics, Omniture and Coremetrics helps clients maximize online marketing objectives. Jim puts his talent to work for clients such as Lenovo, Quintiles and Strategyn. He honed his skills at some of the top technology companies, including Lenovo and IBM. Jim holds an MBA from NC State University and a BA in marketing from Appalachian State University.

Web Analytics Tactics: Quick Tips on Testing, Reporting, SEM, Segmentation, and Implementation
Chances are if you are a web analytics practitioner, you’re short on time, short on budget, and wearing way too many hats. Well, get out your notepad and Twitter feed because Ted McDonald, the Manager of Web Anaytics at Carfax, will be sharing some of his favorite tips from a wide variety of web analytics topics – including testing, reporting, SEM, segmentation, and implementation – with an emphasis on tactics that you can take back to the office and try with minimal effort or cost.

Ted McDonald Web Analytics Manager, Carfax With more than 10 years of online marketing experience, Ted manages the web analytics program at Carfax. Ted helps increase use of company products and services amongst buyers and sellers of used cars. He is an expert at using Omniture products, like Discover and TestandTarget, and assessing the ROI of SEM and social media marketing efforts. Prior to Carfax, Ted was the manager of web analytics at National Geographic.

Train for Success in the Mobile Marathon
Are you winning the race or stuck at the starting line? In a race to go mobile, many forget key lessons learned from the last decade of digital marketing; you can’t optimize what you don’t understand. Come and hear Eric Rickson, Webtrends’ Director of Mobile Analytics, discuss how your organization can improve the scale, effectiveness, and relevance of your mobile destinations using insight from your own customers.

Eric Rickson Director of Mobile Analytics, Webtrends As Director of Mobile Analytics at Webtrends, Eric Rickson is responsible for driving product strategy and evangelism for Webtrends measurement solutions for mobile. Most recently, Eric was responsible for emerging markets and vertical market measurement solutions at Webtrends with an emphasis on retail, CPG, Media and Financial Services. Eric brings over 10 years of experience as a digital analytics professional working with brands such as Coca-cola, Wells Fargo, Visa, Microsoft, and Nike.