Design and Usability
Get up to speed on the latest design best practices and usability trends and tools. Are you losing customers or potential clients due to poor content structure? Are you missing out on SEO opportunities due your site’s architecture? This discussion will ultimately help you to maximize the user experience and increase conversions with optimal design and architecture.
 John Conway
Director of Creative Services, WRAL.com
John Conway, as Director of Creative Services for WRAL.com, has led the media site to a number of awards including this year’s winner of the national Edward R. Murrow Award for best local TV Web site. Conway first joined Capitol Broadcasting Company in 1995 as Managing Editor of what was then called WRAL OnLine. He was later promoted to Director of New Media and General Manager. WRAL.com also has been a finalist four times (2006, 2007, 2008 and 2009) for Editor & Publisher’s prestigious international EPpy Awards for best local TV Web site.
 Joseph Dickerson
User Experience Architect, Fiserv
Joseph Dickerson currently serves in a lead role within Fiserv's Innovation team, where he is focused on integrating Web 2.0 technologies and improving the usability of the Fiserv’s suite of banking applications. Fiserv, a Wisconsin-based Fortune 500 company with over 16,000 clients, is the largest provider of IT services to the US financial industry. Previously, Joseph worked at Cingular Wireless/AT&T's human centered design group, where he implemented processes in user testing and design and was instrumental in setting up Cingular’s first usability lab.
 Dr. John Morkes
Co-Founder & Principal, User Research, Expero
Dr. John Morkes is Co-Founder and Principal at Expero and heads the User Research group. John is a recognized leading expert in content usability research, collecting data, and validating requirements and UI designs with end-users through a variety of techniques. His recent clients include Intel, Ford, TiVo, Dell, Pfizer, Charles Schwab / CyberTrader, Trilogy, and Symantec / WholeSecurity. Previously, John was director of Trilogy's Human-Computer Interaction (HCI) team and established that company’s usability program and usability lab. While at Trilogy, he led efforts to improve usability of Nissan and Ford websites, which Forrester Research rated as the two best consumer sites in the industry. He also has worked as a usability engineer for Hewlett-Packard and Sun Microsystems (with Dr. Jakob Nielsen) and as a journalist for Wired and Research & Development magazines. John is a published researcher and a frequent speaker at International user experience conferences.
 Page Sands
Director of Web Strategy & Social Media, R2 Integrated
Page Sands joined R2i in 2007 as the Director of Web Strategy & Social Media. Bringing several years experience in technical Web development, Page helps organizations use Web-based tools to engage customers online. As someone who believes that "markets are conversations", Page draws from a variety of Web-based tools and media formats to create content that is portable and shareable.
 Jim Russell (Moderator)
Partner/EVP Director of Digital Strategy McKinney
Under Jim's leadership, McKinney has earned top awards from the industry's most prestigious shows, including The One Show Interactive, the BUZZ Awards, Media Creativity Awards and the IAB's own MIXX Awards. He joined McKinney in
2003 from Circle.com in Boston, where his work for BMW's MINI was named Most Innovative Marketing Campaign of 2002 by Business 2.0. He has been the strategist in the development of online channels for a range of clients including MINI, Qwest, Verizon, Virgin Mobile, and Southern Comfort. He started his career at Accenture, first in artificial intelligence and then at their Center for Strategic Technology at Palo Alto.
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