Online Advertising Strategies
Panelists will discuss this ever evolving space from both sides – site publishers and advertisers. Online advertisers have more options than ever with new highly targeted and creative integrated options. Where are advertisers seeing the strongest ROI's? What are site publishers offering as value add to fight dropping CPM's?
 Eric Bosco
Former SVP at AOL
As the former Senior Vice President of Operations and Product Management, Eric Bosco lead Platform-A's advertiser, publisher and campaign operations and was responsible for Platform-A product management, driving an integrated product roadmap across Platform-A.
Prior to joining Advertising.com, Eric was vice president of communications and community products at AOL, where he was responsible for the development of AOL's instant messaging, email and social networking platforms. Eric joined AOL in 1996 and was one of the original creators of the AOL Instant Messaging (AIM) system.
 Doug Miller
Vice President, Expedia
As Vice President of Media Solutions for Expedia, Inc., the world's leading online travel company, Doug Miller oversees advertising sales and business development efforts across Expedia North America's largest Web sites - Expedia.com, Hotels.com, and Hotwire. In addition to leading ongoing efforts to build strong relationships with advertisers and travel partners, Miller leads all product development, sales, analytics, yield management and operations related to the advertising businesses.
Prior to joining Expedia, Miller worked for Ticketmaster as Senior Director of Strategy and Business Development. Before joining Ticketmaster, Miller served as New Markets General Manager for Citysearch.
 Mark Rockett
Founder & CEO, Rockett Interactive
Mark is the Founder & CEO of Rockett Interactive, an agency that delivers comprehensive online advertising and media management services specializing in digital media, including: display and search engine advertising campaigns, search engine optimization, research/data intelligence, ad serving, measurement and campaign optimization.
He has overseen the growth of the company to achieve Inc. Magazine's 2008 rating as the 8th fastest growing privately held company in the U.S in the advertising/marketing sector (87th overall.)
 Timothy Seward
Founder & President, ROI Revolution, Inc.
Timothy is founder and President of ROI Revolution, Inc., a data driven PPC Management Company focused on delivering profitable PPC results. ROI Revolution manages millions of dollars per quarter of ad spend in the PPC accounts of 65 clients throughout the USA, Canada and the UK.
ROI Revolution is one of the few companies in the world that has been handpicked by Google to be one of seven charter Google Analytics consulting partners (since August 2005) and one of only three Google Analytics Seminar Leaders worldwide, as well as being an AdWords Qualified Company.
 Gian Fulgoni (Moderator)
Executive Chairman and Co-Founder, comScore
Gian is the executive chairman and co-founder of comScore, a global Internet information provider offering consumer behavior insight based on a massive, global cross-section of more than 2 million consumers. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes delivering seamlessly integrated behavioral and attitudinal research. Gian has long been involved with the growth of hugely successful technology businesses, previously serving on the boards of U.S. Robotics, Platinum Technology and YesMail.com prior to their respective acquisitions by 3Com, Computer Associates and CMGI in multi-billion dollar transactions.
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