Pre-Conference Intensive Programs
November 7th, 8:00am - 1:00pm
Kick off your Internet Summit experience off with five hours of thorough, roll up your sleeves, drill-down education on key Internet best practices. Attend the pre-conference intensive programs and gain exception insight into Advanced Social Media topics, in-depth analysis of Design, Usabilty & User Experience issues, engage in trending topics in Mobile and Location Marketing and unlock the potential of Advanced Search & SEO. Led by professionals in their field, the pre-conference sessions will give you a greater understanding and provide actionable ideas for you to take back to the office. Not just top-line trends... these sessions deliver the secrets and know how you need for the extra edge. Bring your laptops and be prepared to learn.
Meet and learn from Subject Matter Experts in:
• Advanced Social Media
• Mobile & Location Marketing
• Usability, Design & User Experience
• Advanced SEO & Search
Reserve your spot now - as space is very limited and will sell out due to the smaller hands on nature of these sessions. You can cancel your intensive attendance with a full refund anytime before October 12th.
Limited number of advance spots priced at only $145.00, and it even includes lunch. Due to limited space registration is limited to full conference attendees only. Reserve your spot today!
Already registered but missed signing up for the Pre-Con Intensive Workshops? It's not too late. You can still add the pre-con to your existing registration. Go to the registration page and use the savings code: ADDPRECON
We'll make sure both your registrations are together and waiting for you when you check in at Internet Summit 2012.
Advanced Social Media
Go beyond the basics and tame your to-do list. These sessions help you Integrate Social Media into Your Overall Marketing Plans - Mobile, Search & Email. Tackle How to Build Your Fan Base from Fan Acquisition, to Engagement to Converting Fans into Advocates & Customers. Understand and derive value from Advanced Social Media Measurement. And prepare for what lies ahead by learning about Emerging Social Trends, Technologies & Tools.
Mobile & Location Marketing
- Integrating Social into Overall Marketing Plans - Mobile, Search & Email
Joey Sargent, Principle, BrandSprout
- The Social Conversion Funnel: Engage & Convert Your Fans Like Never Before
Mark Cooper, Co-Founder, OfferPop
- Social Media Targeting and Measurement
Patrick Toland, Chief Revenue Officer, Optimal
- Emerging Social Trends, Technologies & Tools
Jenny Schmitt, President, CloudSpark
Mobile is the driving force of the day. Create your roadmap to navigate the ever-changing landscape of Mobile Commerce. Unlock opportunity by demystifying GeoLocation & GeoFencing, gain insight into what Mobile Analytics can reveal about your mobile initiatives, and get ready for the changes ahead and find potential with Mobile Marketing Trends & Opportunities.
Usability, Design & User Experience
The heart of all things digital is user experience. Understand how User Experience Testing: A/B Testing, Heatmaps & more can provide insight into how your digital initiatives perform. Delve into Mobile App Best Practices & Design Considerations for Tablets & Smartphones. Learn How Customers Think and how you can improve performance as a result. And see what's new and discover the leading Trends in User Design.
- User Experience Testing: A/B Testing, Heatmaps & more
Mick Winters, Creative Director, Threespot
- 8 Principles for Better UI/UX Design in Mobile and Tablets
Saya “Sally” Behnam, Creative Director, Design 4UX
- How Customers Think (In the Experience Economy)
Kit Unger, Sr Manager, User Experience, 3Pillar Global &
Alok Jain, Lead User Experience Designer, 3Pillar Global
- Creating a Better User Experience: Current UX Tools and
Ben Snyder, Owner, Little Wing Marketing
Advanced SEO & Search
So much is riding on the ability of customers to find you. Our Advanced SEO & Search sessions are sure to give you results. Find out what you need to know about Search Considerations for Mobile. Unravel the mystery of Google by Understanding Google's Search Algorithm. Dig deep and learn about Optimizing Social Media for Search - LinkedIn, Facebook & more. And take your game to the next level with Advanced Issues for SEO/SEM.
- Search Considerations for Mobile
Rob Sanders, Founder, RSO Consulting
- Understanding Google's Search Algorithm
Mike Marshall, Instructor, ASPE-ROI
- Optimizing Social Media for Search - LinkedIn, Facebook, etc.
Matt McFadden, Director of Marketing, Merge
- Ten of the Toughest SEO/SEM Problems Solved
Dana Todd, Senior VP of Marketing and Business Development, Performics