Pre-Conference Intensive Programs
November 7th, 8:00am - 1:00pm

Kick off your Internet Summit experience off with five hours of thorough, roll up your sleeves, drill-down education on key Internet best practices. Attend the pre-conference intensive programs and gain exception insight into Advanced Social Media topics, in-depth analysis of Design, Usabilty & User Experience issues, engage in trending topics in Mobile and Location Marketing and unlock the potential of Advanced Search & SEO. Led by professionals in their field, the pre-conference sessions will give you a greater understanding and provide actionable ideas for you to take back to the office. Not just top-line trends... these sessions deliver the secrets and know how you need for the extra edge. Bring your laptops and be prepared to learn.

Meet and learn from Subject Matter Experts in:
• Advanced Social Media
• Mobile & Location Marketing
• Usability, Design & User Experience
• Advanced SEO & Search

Reserve your spot now - as space is very limited and will sell out due to the smaller hands on nature of these sessions. You can cancel your intensive attendance with a full refund anytime before October 12th.

Limited number of advance spots priced at only $145.00, and it even includes lunch. Due to limited space registration is limited to full conference attendees only. Reserve your spot today!

Already registered but missed signing up for the Pre-Con Intensive Workshops? It's not too late. You can still add the pre-con to your existing registration. Go to the registration page and use the savings code: ADDPRECON

We'll make sure both your registrations are together and waiting for you when you check in at Internet Summit 2012.

Go beyond the basics and tame your to-do list. These sessions help you Integrate Social Media into Your Overall Marketing Plans - Mobile, Search & Email. Tackle How to Build Your Fan Base from Fan Acquisition, to Engagement to Converting Fans into Advocates & Customers. Understand and derive value from Advanced Social Media Measurement. And prepare for what lies ahead by learning about Emerging Social Trends, Technologies & Tools.

• Integrating Social into Overall Marketing Plans - Mobile, Search & Email
  Joey Sargent, Principle, BrandSprout
  
  
• The Social Conversion Funnel: Engage & Convert Your Fans Like Never Before
  Mark Cooper, Co-Founder, OfferPop
  
  
• Social Media Targeting and Measurement
  Patrick Toland, Chief Revenue Officer, Optimal
  
  
• Emerging Social Trends, Technologies & Tools
  Jenny Schmitt, President, CloudSpark

Mobile is the driving force of the day. Create your roadmap to navigate the ever-changing landscape of Mobile Commerce. Unlock opportunity by demystifying GeoLocation & GeoFencing, gain insight into what Mobile Analytics can reveal about your mobile initiatives, and get ready for the changes ahead and find potential with Mobile Marketing Trends & Opportunities.

• Retail’s Best Practices in mCommerce
  Eric Newman, Vice President of Products & Marketing, Digby
  
  
• Dissecting the Art and Science of Local-Mobile Marketing
  Monica Ho, Vice President of Marketing, xAd
  
  
• Mobile Analytics
  Vince Baskerville, VP of Product, TripLingo
  
  
• Make the Most of your Mobile Marketing
  Jake Dolce, Director of Sales - East Coast, JumpTap

Usability, Design & User Experience

The heart of all things digital is user experience. Understand how User Experience Testing: A/B Testing, Heatmaps & more can provide insight into how your digital initiatives perform. Delve into Mobile App Best Practices & Design Considerations for Tablets & Smartphones. Learn How Customers Think and how you can improve performance as a result. And see what's new and discover the leading Trends in User Design.

• User Experience Testing: A/B Testing, Heatmaps & more
  Mick Winters, Creative Director, Threespot
  
  
• 8 Principles for Better UI/UX Design in Mobile and Tablets
  Saya “Sally” Behnam, Creative Director, Design 4UX
  
  
• How Customers Think (In the Experience Economy)
  Kit Unger, Sr Manager, User Experience, 3Pillar Global &
  Alok Jain, Lead User Experience Designer, 3Pillar Global
  
  
• Creating a Better User Experience: Current UX Tools and Trends
  Ben Snyder, Owner, Little Wing Marketing

Advanced SEO & Search

So much is riding on the ability of customers to find you. Our Advanced SEO & Search sessions are sure to give you results. Find out what you need to know about Search Considerations for Mobile. Unravel the mystery of Google by Understanding Google's Search Algorithm. Dig deep and learn about Optimizing Social Media for Search - LinkedIn, Facebook & more. And take your game to the next level with Advanced Issues for SEO/SEM.

• Search Considerations for Mobile
  Rob Sanders, Founder, RSO Consulting
  
  
• Understanding Google's Search Algorithm
  Mike Marshall, Instructor, ASPE-ROI
  
  
• Optimizing Social Media for Search - LinkedIn, Facebook, etc.
  Matt McFadden, Director of Marketing, Merge
  
  
• Ten of the Toughest SEO/SEM Problems Solved
  Dana Todd, Senior VP of Marketing and Business Development, Performics