Analytics
Chairperson: John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified, Inc.

Digital Analytics Ecosystem
8:00am - 8:50am
Speaker: John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified, Inc.
- A big picture of technologies in the ecosystem and the people & processes & governance required
- What it takes to change a culture to focus on data
- Staffing requirements and building a team for analytics
- Questions to ask yourself about the strength of your digital analytics program

Analytics in Practice: From Ads to Search to Website
9:00am - 9:40am
Speaker: Matt Crenshaw, Vice President of Marketing & Analytics, Discovery Digital Media, Discovery Communications
- Basic overview of the online testing landscape
- Case studies of companies leveraging A/B testing
- What it takes to build a strong optimization culture

Measuring Social, Mobile and the Next New Trend
9:50am - 10:30am
Speaker: Ted McDonald, Web Analyst, Verisign
- Are these disciplines measured independently?
- What’s the imperative to measure the newest technologies?
- How are brands tying together digital data across channels?

Taming the Stream: Integrating and Standardizing Social Analytics
10:30am - 10:50am
Speaker: Hayes Davis, Co-Founder & CEO, TweetReach
Social Media provides a near infinite stream of ever-changing data which has spawned myriad metrics and analytical frameworks. This talk will discuss which of the social metrics matter, emerging efforts at standardizing these metrics and how to ensure measurement consistency. It will also address how social media analytics integrates into a larger digital analytics program to connect with business goals.

Digital Marketing by the Numbers
11am - 11:45am
Speaker: Naoshi Yamauchi, Director of Analytics, Brooks Bell
- Showcase how a company manages their marketing using analytics
- Includes specific metrics and ways in which data feeds automated marketing
- Workshop exercise on using analytics for integrated marketing

Lunch & Networking Break
11:45am - 12:15pm

The Next Generation of Analytics - Panel Discussion
12:15pm - 1:00pm
Speakers: Erika Burger, Senior Business Analyst, Maxpoint Interactive
Richie Couchon, Senior Analytic Analyst, Quaero
Geoff Lewis, Director of Analytics, ShareFile
Daniel Zaratsian, Analytics Consultant, SAS
- Featured Analytics graduate students
- What are the next generation of analytic minds focusing on?
- What's the new direction of data and analysis?

Register today before the Intensive sessions are sold out – Space is limited