Content, Design & Usability
Chairperson: Sherry Bastion, Web Creative Director, Lenovo US

Digital Experiences that Build Brand, Loyalty and Sales
8:00am – 9:00am
Speaker: Sherry Bastion, Web Creative Director, Lenovo US
Building a successful online experience isn't easy. It takes thought, skill, and hard work to design and deliver a meaningful destination that is usable and pleasing, visually coherent, full of information, supports the brand and is technically sound. This session will introduce you to three of the core components – usability, design and content – that will lay the groundwork for the deeper dives to follow and fill you with useful, creative, and actionable ideas you can use to create an experience that engages and satisfies your users.

The Secret World of Usability
9:10am - 9:55am
Speaker: Todd Moy, Senior User Experience Designer, Viget Labs
Does usability mean what you think it means? This interactive session focuses on the critical, yet infrequently considered traits that shape our perception of usability. You'll come away armed with a framework for designing more pleasurable - not just usable – experiences.

Web Design as a Strategic Tool
10:05am - 10:50am
Speaker: Matthew Muñoz, Co-founder & Chief Design Officer, New Kind
It's no secret that well-designed, content-rich, highly usable Websites are essential to all businesses today. And within Web teams, designers work to ensure that the look of Websites and applications make a favorable first impression. But when designers use their creative minds to move beyond the tactics of producing visual designs and "move upstream," they can ideate new approaches to solving problems and finding opportunities that impact the bottom line. In this session, you'll learn practical principles for using design as a strategic tool that will influence the way you think about your Web project.

Maximizing the Impact of Content
11:00am – 11:45am
Speaker: Michael Gowan, Associate Director of Web Strategy, Duke Medicine
Content is more than just words on a page. This session will introduce you to strategies for developing and maintaining content – including videos and other rich media – that encourages user interaction and supports business goals.

Lunch and Networking Break
11:45am - 12:15pm

Designing relevant and useful mobile apps
12:15pm – 1:00pm
Speaker: Dana Kirchman, SVP, Head of Client Operations, Lumi Mobile
Some mobile apps generate a lot of buzz but quickly fizzle. Other apps build passionate user bases that grow steadily over time. What are the differences between success and failure? This session will explore the key factors that can make or break your chance for success.

Register today before the Intensive sessions are sold out – Space is limited