Internet Summit 2011

You’ll have a choice of two different tracks… one for beginner and intermediate social media marketers, and the other for the more advanced attendee. Either way, this intensive will help you create a powerful social media plan for your company, including strategy, goals, which media to use for what, managing your social identity, making individual media and campaigns successful, integrating social media, and how to measure social media so that it makes financial and brand sense for you. Lots of examples, ideas, and best practices shared.

Creating a Powerful Social Media Strategy & Plan
8:00am – 9:00am
Speaker: Greg Kihlström, Chief Creative Officer and Founder, Carousel30
Without a smart strategy, your social media campaigns will disappoint long term. We’ll talk about the elements and tools that a social media plan & strategy should include, what your objectives might be, what the price tags might be, and what the questions are that you should be asking yourself before implementing a plan. The list of social media tools is constantly growing, so we’ll cover how to select the ones that will work best for you, and which tools are best used for which purposes. We’ll talk about social networks like Facebook.com and LinkedIn.com, Twitter, use of online videos and surveys, widgets and wikis, podcasts, blogging and more. We'll look at what it really takes to manage these tools, and make them into marketing powerhouses.

The Power of Facebook: Deep Dive Into Organic & Paid Tactics
9:10am - 9:55am
Speaker: Lisa Braziel, Strategy Director, Ignite Social Media
No one can deny the power of Facebook, the potential of reaching your target market and engage with them is powerful but there’s a lot that can be done. Do you spend time on developing a fan page, running a contest, starting a group, setting up events, running polls/questions or should you be running ads on Facebook. In this session we’ll take a look at both the organic and paid sides of Facebook, from demographic targeting to how to create a successful following you’ll walk away with a better understanding of how to utilize Facebook to its full potential.

Using Twitter & Linkedin to Pump Up Your Marketing Strategy
10:05am - 10:50am
Speakers: Greg Gunn, VP of Business Development, HootSuite
William Blackmon, CEO, LinkMeIn
You’ll discover how to use both Twitter & Linkedin.com for marketing success. You’ll hear Linkedin.com best practices, and ideas for creating a successful Twitter community. The best and most creative ideas being implemented today, what’s working, and what’s not will be highlighted in this session. LinkedIn is much, much more than a job search tool, especially for BTB marketers and Twitter can be much more than a broadcast mechanism. This session will get you on the right track of using these social networks in your marketing strategy.

Making The Tools Work for You – Online Video, Widgets and Wikis, Podcasts
11am - 11:45am
Speaker: Chris Condayan, Manager, Public Education, American Society for Microbiology
You’ll discover how to use widgets and wikis, podcasts, online videos. You’ll hear best practices, and the best and most creative ideas being implemented today, what’s working, and what’s not. Online videos are growing in importance. It’s about content, but also about syndication, tagging, SEO, how videos are discovered. Learn how to make online video produce for you.

Lunch and Networking Break
11:45am - 12:15pm

Social Media Integration, Monitoring & Measuring ROI
12:15pm – 1:00pm
Speaker: Kyle Scott Richardson, Director of Social Media, North Carolina National Guard
Discussion will include how to integrate social media into the rest of your marketing plan (especially search marketing), and how social media intersects with other marketing channels & tactics. You'll learn the importance of, and how to best monitor your social media and respond to conversations by managing your social identity. Leveraging social medias with each other, and with other online and offline marketing, is crucial to your success. And we’ll talk about measuring social media’s impact on your brand or organization. We'll finish by summarizing some of the day's most important points.

Track 2 – For Advanced Marketers

How Do You Integrate, Monitor and Measure Social Media ROI?
8:00am - 9:00am
Speaker: Jill Carlson, Marketing Manager, Argyle Social
The list of social media options is constantly growing, so how do you evaluate and integrate your options most intelligently? How do you integrate social media into your offline and other online marketing plans? How do you measure the impact of social media on your customers, brands, company, campaigns, and other marketing channels? Join us and learn how to analyze and monitor your social media results, so you can get the best marketing ROI.

Creating World-Class Social Media Campaigns
9:10am - 9:55am
Speaker: Christian Sullivan, Community Relations & Engagement Supervisor, Ignite Social Media
We will look at some of the best, most advanced social media campaigns. We’ll discuss what worked and why, and what you can learn from other’s successful efforts.

Supercharge Your Social Media Results with Relevant Content
10:05am - 10:50am
Speaker: Cara Rousseau, Social Media Manager, Duke University
Every company wants to engage potential customers continuously and with the most relevance. Social media allows accessing and sharing of information through a variety of devices, when and where people want. Social media has quickly become an important part of the digital experience and people's connection to brands. How can you use content to drive social experiences, loyalty and even sales? We'll provide examples of companies that are leveraging the social channel most effectively.

Integrating Social Media Into Your Search and Mobile Marketing Plan
11:00am - 11:45am
Speaker: Phil Buckley, Director of Interactive, Capstrat
Social Media is now an important element in your search marketing plan, and is quickly becoming intertwined with mobile marketing. Learn how you can leverage your social media as a search and mobile marketing tool. Don't miss out on social media/search/mobile marketing opportunities, especially as the competition heats up.

Lunch and Networking Break
11:45am - 12:15pm

Emerging Social Media Trends, Technologies and Tools
12:15pm - 1:00pm
Speaker: John Lane, Vice President, Strategy & Creative, Centerline Digital
What does the future of social media hold? How does that effect your business? What are the emerging social media trends, technologies, and tools? What steps should you be taking now to prepare for the emerging social media trends, technologies, and tools?